Most nonprofits have to keep a close eye on their budgets, since they rely mainly on donations and grants to sustain their operations. Not only do they often have inconsistent income, but they also have a certain responsibility to their donors to make the best use of the funds they do have. It can sometimes be difficult to justify spending money on things like operations and marketing.
Many savvy nonprofit organizations have taken advantage of Google Ad Grants for nonprofits as a way to help market their organizations. Google Ad Grants supply qualifying nonprofits with free advertising to help them promote their causes. Nonprofits can obtain up to $10,000 worth of advertising simply by applying. Of course, the application process isn’t all that simple. It requires nonprofits to provide a whole host of information and be verified by the good folks at Google. But many people who complete the application process and are approved for the grant say that the process is definitely worth it.
However, there are others who find the process too onerous, and either give up before completing the application, or stop running ads (even though they are free) because they just aren’t seeing any results. These reactions often come from individuals who don’t have a good grasp of how Google advertising works to begin with. They are starting from scratch and have no idea how to make Google Ads work for their nonprofits. For organizations like these, hiring a company that specializes in Google Ads management for nonprofits may be an option to consider. They can take advantage of the free advertising offered by Google, but also make sure it is used effectively to further their missions.
Nonprofits should look for a Google Ads management company that will cater their services to the nonprofit’s specific needs. Not every nonprofit will need help applying for the Google Ad Grant, nor will all nonprofits need their campaigns fully managed. Some nonprofits just need a little bit of guidance to get started, or help in creating the most effective ads possible. Others are looking for someone to help them track their campaign’s results and make adjustments according to the analytics. A company like Beeline, which offers Google Ads management for nonprofits can tailor their service according to the needs of the nonprofit. They also offer a free Ad Grants quiz to see if your organization is even a good candidate for the program.
If you work for a nonprofit, don’t discount the Google Ad Grant program just because it feels overwhelming or like too much work to manage. There are people out there who can help you take advantage of this free advertising that could help raise awareness or support for your nonprofit.
